BRANDING for PlastAR

LOGO DESIGN

Plastar is the Spring 2017 project of out team, and I did the branding design for it. Because the client of this project is School of Architecture of Carnegie Mellon University and the Museum of Carnegie Mellon University so that it’s a project about architecture. I designed the logo like a cube with three 3D letters——PAR. The reason why I use these three letters is that our project is an AR project and the artifacts in the architecture hall of the museum are made of plaster. The blue lines in the logo implies the achitecture blueprint.
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POSTER & HALF-SHEET DESIGN

For the poster and half-sheet design, I used the classic ionic column as the major part of them. Furthermore, I designed it with a lot of particles which are the parts of the column. The reason why I did this is that our project is to create an AR experience to rebuild the browsing experience for the architecture hall.

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